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The proposal was based on 4 intimate encounters, in which Juan Carlino, the brand’s ambassador chef, showed off with incredible and varied menus, alluding to the ductility of MIELE products. In this way, it was possible to welcome new KOC & KOLs: 100 people had the opportunity to get to know in depth the different athletes interviewed, figures of world history who share with MIELE the values of discipline, perseverance, demand, self-determination and excellence. These meetings gave rise to loyalty and dissemination experiences, accompanied by gastronomy, technology and good stories.