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The heart of this campaign was centered in accompanying, educating and entertaining the audience, placing MIELE values at a very special time: when it what fundamental to stay home because of the world health crisis (Covid-19). The content was attractive, fun healthy, empathic and familiar. In this case, and to provide added value to the brand on a global scale, we joined several Latin American countries to develop this social responsability campaign toghether.Supported by advanced technology of sustainable avant-garde products we improve everyones quality of life.